Articles

A well-designed pricing page can make the difference in converting those customers who make it to the final decision making steps. This article looks at all aspects of this design with before and after images taken from live sites.

Simple, visual and practical tips on improving landing page design. Each tip takes an existing website's landing page and illustrates how their visual design can be improved.

An exploding startup scene, rising internet usage and a nation facing serious privacy challenges, has created a unique opportunity for Indian startups to tackle the issue of privacy.

I'm used to working on or creating branding for other people. In this post I reveal the thinking and results from the branding work on the startup I co-founded, Akord.

This is the final part one in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

There's no denying the design community has fallen hard for design systems. But in the name of critical thinking and healthy debate, it's time to make the case that design systems are, in fact, bullsh*t.

Digital Designers are increasingly becoming aware that many of their decisions have an ethical dimension. However, many are still unclear on what ethical design principles apply to their work and exactly what they can be doing.

I look at how an unconventional career in design and learning diverse skills, while setting me on a longer path, helped put me in the position to co-found a startup.

This is part two in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

Privacy doesn't start with technology or regulations. It starts with understanding the real issues people face when trying to protect their fundamental human right to privacy.

Consistency was the killer attribute of design, I used to think. But now when I think about consistency it appears to me more like the killer of creativity.

This is part one in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

Of all the colours, grey is different. It’s carved out its own special area from where it practices its magic.

The fragmented designer is a sorry sight. I have been the fragmented designer, so I know the condition well.

In this article I present a new approach to design: Context-Centred Design. The practice of prioritising context should the primary reference for a designer’s work.