Articles

14 Tips For Designing a SaaS Pricing Page

March 3, 2021
Design Practice

A well-designed pricing page can make the difference in converting those customers who make it to the final decision making steps. This article looks at all aspects of this design with before and after images taken from live sites.

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13 Tips For Improving Landing Page Design

February 2, 2021
Design Practice

Simple, visual and practical tips on improving landing page design. Each tip takes an existing website's landing page and illustrates how their visual design can be improved.

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Privacy and How Indian Startups Can Succeed Where Silicon Valley Failed

December 22, 2020
Privacy

An exploding startup scene, rising internet usage and a nation facing serious privacy challenges, has created a unique opportunity for Indian startups to tackle the issue of privacy.

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Branding Your Own Startup

December 14, 2020
Startup Stories

I'm used to working on or creating branding for other people. In this post I reveal the thinking and results from the branding work on the startup I co-founded, Akord.

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Deconstructing Dieter Rams’ Ten Principles For Good Design — Part 3

December 8, 2020
Design Theory

This is the final part one in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

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Design Systems Are Bullsh*t

November 30, 2020
Design Practice

There's no denying the design community has fallen hard for design systems. But in the name of critical thinking and healthy debate, it's time to make the case that design systems are, in fact, bullsh*t.

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4 Steps to Put Ethical Design Principles Into Practice

October 26, 2020
Design Practice

Digital Designers are increasingly becoming aware that many of their decisions have an ethical dimension. However, many are still unclear on what ethical design principles apply to their work and exactly what they can be doing.

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Jacques of All Trades

September 22, 2020
Design Profession

I look at how an unconventional career in design and learning diverse skills, while setting me on a longer path, helped put me in the position to co-found a startup.

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Deconstructing Dieter Rams’ Ten Principles For Good Design — Part 2

April 20, 2020
Design Theory

This is part two in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

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Privacy Starts With People

February 17, 2020
Privacy

Privacy doesn't start with technology or regulations. It starts with understanding the real issues people face when trying to protect their fundamental human right to privacy.

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Consistency the Killer

February 3, 2020
Design Practice

Consistency was the killer attribute of design, I used to think. But now when I think about consistency it appears to me more like the killer of creativity.

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Deconstructing Dieter Rams’ Ten Principles For Good Design — Part 1

September 11, 2019
Design Theory

This is part one in a series of three articles that critically examines Dieter Rams’ ten principles for good design.

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The Magic in Grey

August 15, 2019
Design Practice

Of all the colours, grey is different. It’s carved out its own special area from where it practices its magic.

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The Fragmented Designer

July 16, 2019
Design Profession

The fragmented designer is a sorry sight. I have been the fragmented designer, so I know the condition well.

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Context-Centred Design

June 19, 2019
Design Theory

In this article I present a new approach to design: Context-Centred Design. The practice of prioritising context should the primary reference for a designer’s work.

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